What makes a great live show? 

 Our CEO Lee O'Hanlon has been in demand in recent months, sharing his decades of experience in music and events with Festival magazine, Live UK, NE Volume, La Di Da magazine and several radio stations - and now he's helping the next generation of events professionals as a guest lecturer at Cardiff University. 

So what makes a good live show? Here are his top five tips:

1. Book what works, not necessarily what you like. Of course always book quality artists that will deliver live, but they don't have to be on your personal iTunes. 

2. Know your audience - a heritage act, brand new artist or genre might be a roaring success in one region or venue but not another. 

3. For festivals, always offer more. The days are gone when it was enough to put some live bands in a field and hope people will come. People expect a more bespoke experience now. 

4. Money, money, money. Always ensure your ticket price reflects demand and that you leave yourself room when calculating your budgets for a contingency. 

5. Don't fool yourself with wishful thinking. The figures might stack up brilliantly when you look at how many tickets you'll sell at capacity - but what if that capacity doesn't happen? Ensure there is room in your overall costs to sell at a safe level below capacity without going into the red. 

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'Pastures new' for tinyCOW 

In January, the tinyCOW team moved into their new HQ in Bore Street, in the centre of Lichfield. 

We were also delighted to welcome two Rachels to our growing team - our new Business Relationship Manager, based in Leeds, Rachel Bradshaw, and Rachel Young, who will be working with both the events and PR teams from our Lichfield office. 

If you've got an event you'd like to discuss with us, or are looking for PR, marketing or design services, drop in and see us for a cup of tea and a chat. 


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10cc and The Charlatans to play tinyCOW shows

The Isle of Man is set to enjoy a weekend of superb live music as two incredible live acts land at the Villa Marina this Spring thanks to tinyCOW.

Following shows booked for the island such as James, and having helped promote shows by Paul Weller, Human League and Ocean Colour Scene on the island, tinyCOW now present 10cc with The Charlatans will play the Villa Marina on Friday 15th and Saturday 16th April respectively.

Few acts can claim to have been as inventive and influential as 10cc and to have achieved commercial, critical and creative success in equal measure.

Lee O’Hanlon, CEO of promoters tinyCOW, said, “We’re delighted to bring an act with the outstanding pedigree of 10cc to the island for a very special ‘tinyCOW presents’ show.

The Charlatans, fronted by Tim Burgess, return to the Isle of Man on the back of their rapturously released 12th album, ‘Modern Nature’ which has seen the band receive a 5 star review from The Daily Telegraph and four star reviews from The Guardian, The Times, The Observer, Q Magazine, The Daily Mirror and more.

tinyCOW's Lee O'Hanlon continues, “Booking The Charlatans on behalf of The Villa Marina also, following the recent, rapturously received James show, ensures that we are booking the island the very best talent and these acts continue that mission as well as our working relationship witrh the Villa Marina”.

“The Villa Marina is delighted to be promoting another great band this year and, with a reputation as one of the best live bands around, The Charlatans promise a really great night out on April 16th.  We are also delighted that tinyCOW is promoting 10cc the night before so we have two fantastic nights of music to look forward to.”  David Cretney, MLC

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